Recent Rolex Articles

America's Obsession with Luxury Watches Is Rewriting the Books at Watches of Switzerland There has never been a better time to sell a Rolex in America, and no one is cashing in on that reality harder than Watches of Switzerland. The British-headquartered luxury retailer released its fiscal year 20

Rolex Hits Collectors Twice: The Crown's Rare Second Price Hike of 2025 Explained Rolex has never been a brand that apologizes for the price of its watches — and it certainly isn't starting now. In a move that landed like a gut punch for gold-watch enthusiasts, Rolex raised the global price of its