Recent Rolex Articles

Watches of Switzerland Group Opens Its First Joint Retail Concept in New Jersey — and the Industry Is Paying Attention In the competitive theater of American luxury retail, the move that matters most is rarely the loudest one. When Watches of Switzerland Group quietly debuted its first-ever combin

Grey Market Watches: Worth It or Not? You've been eyeing that Rolex Submariner for a couple of years. You walk into your local authorized dealer, and the guy behind the counter smiles and tells you it's not available — but hey, if you buy a few other pieces first and build a "relationship" with th

America's Obsession with Luxury Watches Is Rewriting the Books at Watches of Switzerland There has never been a better time to sell a Rolex in America, and no one is cashing in on that reality harder than Watches of Switzerland. The British-headquartered luxury retailer released its fiscal year 20

Rolex Hits Collectors Twice: The Crown's Rare Second Price Hike of 2025 Explained Rolex has never been a brand that apologizes for the price of its watches — and it certainly isn't starting now. In a move that landed like a gut punch for gold-watch enthusiasts, Rolex raised the global price of its